DEEP DIGGERS INSTALLMENT #84..

PRODUCER/ DJ: MASON

LOCATION: AMSTERDAM, NETHERLANDS

Giving one big finger to trends, genres and mediocrity has been Mason’s mantra for over twenty years. His studio creations and energy behind the decks are a direct reflection of this personality. Equal parts groove, melody and eccentricity the Dutchman avoids jumping on electronic music bandwagons at all costs. “I could make club music fodder all day, but that would just bore me shitless. I like to challenge myself and my audience a bit more than that!” says Mason on his production ethos.

 
There aren’t too many producers out there capable of making credible
underground bangers and radio-friendly hits simultaneously, but Mason
is surely one of them. With a palette borrowed from formative years
immersed in hip-hop, house, electro, funk and disco there are no rules
to his musical alchemy. It’s all about having fun and avoiding the usual
clichés of the scene.

 
Born Iason Chronis, entertainment is in this boy’s blood. All his family
ply their trade in the arts, with an actress mother, a sculptor father and a sister on stage, film and TV. It was inevitable that the young Iason would also a similar creative path entertaining people somehow. After singing in a famous kids TV series in The Netherlands at the age of seven – think Sesame Street without the puppets – the boy grew up hanging out in big recording studios. Fascinated by the huge desks and banks of gear his love affair with music and its technology began.

By the mid-nineties, the young Mason had started to DJ, albeit from
humble beginnings. He’s proud of an early residence in a seedy
Amsterdam dive where off-duty hookers and various freaks gathered to
dance in the early hours. It certainly gave the rookie DJ a chance to hone his skills in front of a very tough crowd. Fast-forward a few decades and the unassuming Dutch producer/DJ is fulfilling his ambitions by creating music and playing clubs and festivals in over 50 countries and counting…

 
Given the Dutch trait for not shouting about one’s achievements too
loudly, we’ll try and keep things low key here even though there is
a lot to tell.

You may know Mason from his breakout single back in 2007 (‘Exceeder’), yet he would be the first to tell you that things have moved on a hell of a lot since those times. The boy has released three fully-fledged artist albums featuring a plethora of guest artists. He’s so far managed to persuade the likes of Roisin Murphy, Shingai Shoniwa (The Noisettes), Aqualung, Rouge Mary (Hercules & Love Affair) and Jocelyn Brown to join him. Even hip-hop royalty the like of Daryl “DMC” McDaniels, Kurtis Blow, Bam of The Jungle Brothers and Sway have found themselves on Mason records. More recent partners in crime include Stefflon Don, Alex Clare and The Manor.

His last album ‘Frisky Biscuits’ was created in lockdown and subsequently released on Toolroom Records. It included some massive disco-funk tainted singles for people to dance to in their kitchens during the height of the pandemic.

 
Then there’s his own label, Animal Language; a musical menagerie for
Mason’s weird and wonderful creations. This is usually music that is just
too damn strange and obnoxious for most labels out there. It has
featured ‘Refurbs’, the ‘Nite Rite’ series and scores of knarly tunes from a host of producer mates. The Animal Language boys tend to celebrate by throwing weird and wonderful guerilla raves in strange spaces.
They are drunken guided tours hosted in unfashionable bars, empty stores and even busses. The so-called ‘Animal Language Raves’ have
become legend on the word-of-mouth party scene in Amsterdam.
They are very messy affairs.

 
To say this boy is prolific is a bit of an understatement. There have been scores of singles released since that one tune dropped over a decade ago. There have been several Beatport number 1’s, BBC Radio playlists and “Hottest Record in The World”. His music has been the sound bed in recent campaigns for Louis Vuitton, Google, Dior and Hyundai as well as finding itself into Hollywood movies and Netflix serials. and There’s been no slacking in the studio Iason refers to as ‘the cave’. The guy is a self-confessed workaholic who thrives on the graft of creating.

This year sees Mason working on his fourth artist album with an array of
amazing contributors and eclectic sounds. The long player covers a lot
of musical ground, being more suited to kicking back and listening rather than raving to.

 
There is also a brand-new live act, Mason & The Masonettes. Having
recruited a talented trio of female vocalists, the Masonettes, are an all
singing, all dancing, vocal trio that join Mason’s DJ sets. As he spins his
funky, chunky blend of house this refined ensemble provide close
harmony vocals, synchronised dance moves and a whole lot of sass.
The Masonettes have already joined for a few shows on home turf
including a slot in front of thousands at Amsterdam Pride and at the
legendary Paradiso.

 
In what is becoming a very trend driven, genre-specific world Mason
constantly strives against the norm by creating music on his own terms.
He pays no heed to what this month’s current media darlings are
dropping nor does he wear a baseball cap or have full sleeve tattoos
either. What Mason does have is a unique vibe and ‘fuck you!’ attitude to making music that is both infectious and refreshing in equal measure.

 
For more info:
Management – Steve B – bigfish.littlefish@mac.com

www.musicofmason.com
www.facebook.com/musicofmason
www.instagram.com/musicofmason
www.soundcloud.com/musicofmason
www.twitter.com/musicofmason

Mason on Spotify https://spoti.fi/2OiFpE7
Mason on Beatport https://bit.ly/2sYmkO